A successful track record in marketing high-end luxury properties, years of proven experience in negotiating, plus the backing of an international company, positions me to support you with the utmost standard of excellence in the sale of your home. With the collaboration of the Pacific Sotheby’s and the entire Cathy Gilchrist-Colmar Team, our combined resources, knowledge, and expertise will be put to work on your behalf. I am committed to the diligent and targeted efforts necessary to accomplish your goals.
What commitments will I make to sell your property?
I will make a significant financial and personal commitment to promote your property utilizing our extensive and consistent marketing in a variety of print publications with local, national, and international exposure as well as a strong online presence. My pro-active approach includes making personal contact with local and out-of-area brokers and prospective buyers.
Upon executing a written agreement:
Team will schedule a second tour of the home to become familiar with all the details, highlights, and amenities needed to effectively market the property and to compile the required data to enter it in the MLS and CREST systems. Team will offer suggestions for staging or showing preparation and discuss best options with seller.
Professional Photography, Video and Branding
Our team does not just take a listing, we make a listing come to life with staging, twilight photography and custom video/drone production. A professional photographer will take pictures of your home. This may involve multiple shoots to include day, twilight, and aerial shots. Our team will supervise all photography, aerial drones and video production to perfection.
Marketing write ups will be created for advertising, websites, brochures and MLS.
Based on your property’s unique features and target market, we will customize a marketing plan which will be put into action immediately.
First Three Months
Your home’s online exposure begins with www.sir.com and cascades to our worldwide network of local websites and on to our global media partner’s sites. The benefit of our strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe, no matter if you click, tap or swipe to experience the unique.
Professional Photography, Video and Branding
Our team does not just take a listing, we make a listing come to life with staging, twilight photography and custom video/drone production. Our team will supervise all photography, aerial drones and video production to perfection. Your property’s story will be told to create a complete picture with details of the home’s interior, historic appeal, and Rancho Santa Fe lifestyle
Photos, Video, & Branding
First-hand knowledge of your home by other brokers is an important marketing tool as they are more likely to show a home that they have personally viewed. Their clients rely on them to know their market areas and qualifications.
With your approval, my team will host a brokers’ open house (“caravan”) as soon as your home is ready to be marketed and at various intervals throughout your listing as agreed upon. During these open houses we will showcase and discuss the unique features and the most important selling points of your property with the brokers to allow them to accurately promote it to their clients.
Direct Contact with High-End Brokers
Our network with Brokers covers a wide area. We pride ourselves on maintaining a close working relationship with area agents from Coronado to Santa Barbara and parts beyond. Our team, who are conversant on all of our listings, attend luxury networking sessions and speak directly with agents representing buyers, giving us the opportunity to influence on a personal level.
Regional & International
The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
Our team has committed to major print publications on a monthly or quarterly basis.
Publication Options offered by Sotheby’s International Realty:
Financial Times (Global)
Globe & Mail (Canada)
International New York Times
International New York Times Wrap
Luxury Properties Magazine (Asia)
New York Times “Home” Section
Ocean Home Magazine
Your property will be featured in such Luxury Lifestyle magazines as Riviera’s Modern Luxury, San Diego Homes & Garden, Dream Homes, Dream Homes International, Premier, Ocean Home, Private Air and Luxury Homes. Full page ads will be on rotation for local and national coverage.
Robb Report Collection
Robb Report Home & Style
Sotheby’s Art & Home
Wall Street Journal
In addition to regular contact regarding showing requests and market activity, once a month you will receive a summary update of all advertisements and showing feedback. Upon reviewing the information, any ideas, suggestions, or concerns you have are always welcome.